Author Archives: Jackie Faron

From Game Day to Date Night: Major Sports Events and Holidays Deliver Big Tickets for the QSR Restaurant Industry

There are two types of restaurant promotions: the kind that fizzles out like a broken tap line and the type that drives customers through the door and increases ticket spending. The difference? Strategy. For fast-casual restaurants, big-ticket sporting events like the Super Bowl and March Madness are as much about strategic planning as the food. […]