Category Archives: Market

Coffee Trends in the Middle East

Early 2024 saw a significant shift in the Middle Eastern hospitality industry, with a surge in the focus on coffee. Changing consumer tastes, and a turn towards Western culture due to an influx
of tourists, have caused coffee shops to pop up all over the region. While partially concentrated in areas with a high presence of trade offices and employment centers, the caffeinated bean shows no signs of slowing down.